Welcome to Clipper Ship Marketing…
Like our namesake the Clipper Ship, we represent streamlined elegance in marketing your business both online and offline – creating visibility and attracting ideal buyers so you can deliver more of your products and services profitably without wondering where your next client is coming from.
When you work with Clipper Ship Marketing you access the best of both proven marketing techniques and principles and innovative technology which enables you to extend the authority and trust of your brand and website online and offline.
Our flagship service is an incredible Visibility Booster which distributes your content in a multitude of formats across the most influential and reputable online channels. No longer will people type your name or company into a search engine and see only the pages you publish (your website, Facebook Page, YouTube Channel etc.)… Instead they’ll see your products and services talked about on authority sources like Reuters, Bloomberg, and Business Insider, among others.
“I want my ideal client to find my product or service and be convinced that they can trust me to deliver what I say I can do.”
Customers today are suspicious. They’re used to fake news, fake testimonials, even fake video.
They want proof… ideally from authorities who can’t be manipulated or bought. That’s why your competitors are paying for guest posts on authority sites, podcast interviews, and the like – anything that helps prospective buyers see that their business isn’t just what THEY say about themselves – it’s also what OTHERS say about them.
Why Google Matters…
Look, if you have all the clients you want from referrals, and 100% confidence that you don’t need anymore customers, then you don’t need my services. Your marketing is all taken care of.
BUT…
If you realise that sometime soon, you’ll need more customers, clients, or patients, to keep your staff busy and your business thriving then marketing is essential – and Google is a very powerful tool for that marketing outreach because it is responsible for more than 86% of the 10 Billion searches that take place each day.
The question is – when people search for your name, your business name, or your service… What will they find?
Will they just find you talking about yourself?
Will they find your competitors talking about themselves?
Or will they find people they know, like, and trust talking about you?
You see, when I do a Google search for a business or a type of solution, lots of options come up… And I’m probably going to choose the one that seems most “legitimate”. I’ll probably skip through the sponsored section because I know they’re paid ads, but I’d feel much more comfortable reaching out to a business that shows up on the 1st page endorsed by Reuters, or Apple News, or MarketWatch etc.
The Power of Organic Traffic
Google is changing – and the recent anti-trust suits mean that it’s going to change even further.
Have you noticed how many of your searches offer ‘solution snippets’? Those answers to questions plus the focus on ‘related searches’ are part of Google’s efforts to deliver valuable organic answers to questions. They’re looking for organic content that will help buyers make decisions.
The beauty of organic traffic is that it grows over time (sponsored (paid) traffic only shows up when you pay for it). It also sends you traffic that is interested in your response – so you’re not just getting more traffic to your website, you’re getting more traffic that actually wants to buy what you are selling!
The Content Marketing Institute has some fascinating statistics here about the power of content marketing – but getting featured on 3rd party sites that have authority puts that power on steroids.
Visibility Booster and Your Current Marketing
If you’re already marketing your business (and you should be) you can trial Visibility Booster and watch how it super-charges your existing online marketing methods. You don’t have to stop what you are already doing. Visibility Booster is like putting another log on the fire and attracting even more traffic that is ready to buy.
AND (this point is really important)…
Your and Your Team Don’t Need to Do Anything!
Yes. You heard that right.
Once you’ve answered a few basic objective questions about your business (contact details, service you want to promote, location, and some images) you don’t need to do ANYTHING more. No videos. No social media content. No reviews. Nothing extra – unless you want to, or it’s part of your existing plan.
My team and I do it all for you.
Imagine you are interviewed by Business Insider, or MarketWatch, or Reuters… They do the interview and then write an article about you and publish it. There’s nothing for you to do except (if you want to) link to it in your socials. You don’t review it, you don’t do anything. That’s what I’m talking about.
Why Does This Matter?
Well, let me tell you a story… A business owner that I know well hired an external consultant to deal with his social media.
Once they started the process it turned out that in order for this serviceto work, there were a lot of things his business needed to do – not just once to get things moving, but on an ongoing basis. This work took staff time, it took time for the founder to video and interview, he had to ask his copywriter to do more… And the cost of this new service turned out to be far more expensive than the fee he was paying.
Most marketing services you can hire demand one of two things either:
- You relinquish control over the content; OR
- You spend more time supervising (and potentially neutralising) their efforts.
That really is just the reality you face with marketing. The thing I LOVE about this Visibility Booster service is that you don’t have to do ANYthing after you have given me some very basic information. On top of that, you don’t need to review anything because your visiblity is based on third party news reports.
If you’re interested, I can help you with your marketing in other ways, but the Visibility Booster is one of the most powerful services I offer.
If you’d like to learn more, reach out to me via the Contact Form.